Job Description

From the launch of the Nintendo Entertainment System more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin and Splatoon across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at

SUMMARY

Responsible for execution of video content social media channels. Creates, reviews and approves social media content to support launch campaigns.

DESCRIPTION OF DUTIES:

• Collaborates and works cross-functionally on development, execution, messaging, and video content strategy for social media marketing activities.
• Brainstorm and develop creative ideas that resonate with target audiences and align with brand messaging.
• Analyzes metrics such as views, and engagement, to measure success and optimize future strategies.
• Work internationally, cross-functionally, and across agency partners to explore and identify ways to drive awareness, advocacy, and purchase intent for the brand and products.
• Support multiple campaigns, often launching or executing concurrently, and identify real-time improvements while monitoring and reporting consumer sentiment and conversion to internal teams.
• Develop presentations on social media or influencer activities as needed.
• Serve as a social media expert, specializing in video content, maintaining a cutting edge understanding of video best practices, features, strategies, and tactics.
• As designated, may represent Nintendo as an official corporate spokesperson; successful completion of training required.

SUMMARY OF REQUIREMENTS:

• Minimum of 2-4 years of social marketing experience
• Strong understanding of all social media platforms as a marketer and user with expertise in YouTube
• Experience with community engagement activity on social media platforms
• Exceptional project management skills and attention to detail
• Strong writing, editing, and communications skills
• Experience with social media analytics including interpretation of data and creating actionable insights from that data
• Experience using social platform management tools
• Familiarity with graphic design and video production practices
• Undergraduate degree in Marketing, Communications, Public Relations, Journalism, or related field

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This position includes a base salary range of $79,600 – $127,400 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.

Please see our  Benefits & Perks page for more benefits information.

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